Media that is judged on outcomes, not impressions
We plan, produce and run paid campaigns end to end — creative, funnel, tracking and optimisation — and we hold ourselves to the number that appears after the click.
Most marketing spend fails for reasons that have nothing to do with the ads
A campaign is a system. The offer has to be worth buying, the creative has to earn attention in a hostile feed, the landing page has to carry the argument the ad started, and the measurement has to be trustworthy enough to make decisions on. Break any one of those and the other three stop mattering.
Performance marketing, done properly, means owning all four. That is how Lekito is set up — we do not hand creative to one vendor, pages to another and tracking to a third and then hope the seams hold under spend.
- Offer and funnel economics first
- Creative produced in house
- Server-side tracking
- Policy review before production
- Daily optimisation, not weekly reports
- One point of accountability
Everything a campaign needs, under one roof
Six capabilities that are usually spread across three vendors and a freelancer.
Media planning & buying
Channel selection, budget architecture and bid strategy built from the unit economics of the offer — not from a template media plan.
Creative production
Concepts, scripts, voiceover, editing and iteration. Ads produced natively for each placement, in the volume that meaningful testing requires.
Landing pages & funnels
Fast, mobile-first pages that continue the argument the ad started. Built, hosted and iterated by us, not filed as a request with someone else.
Tracking & attribution
Server-side event tracking and conversion APIs so optimisation runs on data that survives browser restrictions and platform self-reporting.
Campaign management
Daily monitoring, structured testing and disciplined budget reallocation. Losing creative is switched off fast; winners get funded.
Policy & compliance review
Every script and page reviewed against the destination platform's advertising policies before it is produced, not after it is rejected.
Four stages, repeated
No campaign is finished. This loop is the product.
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Diagnose
We map the offer, the economics and the existing data. If the maths does not work at any realistic cost per click, we say so before anyone spends.
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Build
Creative concepts, scripts and production; landing pages and funnel; tracking infrastructure and conversion events.
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Launch
Controlled first spend across a structured test matrix — enough concepts to learn something, small enough not to waste the budget learning it.
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Scale
Budget concentrates behind the assets that hold their numbers, while the next wave of creative is already in production.
Performance marketing, answered
What does Lekito actually do day to day?
We plan campaigns, write and produce the creative, build the landing pages and funnels behind them, set up the tracking, launch the media, and then manage the optimisation daily. It is one continuous loop rather than a set of separate deliverables handed between departments.
Which platforms do you run?
Primarily YouTube, Meta (Facebook and Instagram), TikTok, and native and display networks. We choose the channel from the offer and the audience, not the other way round — some products simply do not work in a six-second feed environment.
Do you work on a retainer or on performance?
Both, depending on the engagement. Where the tracking is clean and the offer economics are known, we prefer a model where our upside is tied to yours. Where a lot of groundwork is needed first, a fixed fee for that phase is usually more honest for everyone.
How do you handle advertising policy and compliance?
Compliance is part of creative development, not a review at the end. Scripts and landing pages are checked against the relevant platform's advertising policies before production, because a rejected asset costs more than a cautious one.
How quickly can a campaign go live?
If the offer, tracking and assets already exist, days. If we are building creative and funnel infrastructure from scratch, expect a few weeks before meaningful spend — and we would rather take that time than launch into a funnel we cannot measure.
Tell us what you are trying to sell
Send the offer, the target market and whatever data you already have. We will tell you honestly whether paid media is the right lever for it.